Prosyn IT Blog
IT Support for Small Businesses in London

Apple Takes a Bite out of Microsoft's Business Model

appleApple has announced that its new operating system and Apple productivity suite will be free. So where does this leave Microsoft?

Apple's special event left many underwhelmed. A series of leaks and the unrelenting gaze of the blogosphere meant that there were very few surprises on offer. The iPad Mini got a Retina display, a new thinner iPad was launched, there were some minor modifications made to the MacBook Pro line-up and the newest operating system was launched. All fairly run-of-the-mill stuff.

However, there was one announcement that will have made market watchers look up from whatever it was they were doing; OS X Mavericks and iWork are now free.

This move was a no-holds-barred attack on Microsoft's business model, which still generates a significant proportion of its revenue from software sales.

With Windows 8 retailing at around £50 and MS Office at around £100, Apple's new strategy has firmly put the ball in Microsoft's court and how it responds remains to be seen.

Frank Shaw, VP of communications at Microsoft went on the counter-offensive by saying that comparing iWork to Office was a stretch of the imagination.

He poked fun at the event saying that the RDF (Reality Distortion Field) had extended beyond Cupertino.

He went on to point out that the Surface came with Office, what he called 'the gold standard in productivity software' and said that Apple's lightweight software was simply playing catch-up.

Shaw does have a point; Microsoft Office is still the go to application suite in terms of productivity and when it comes to the enterprise, Apple's iWork does not hold a candle to Office.

While there is now a certain amount of pressure on Microsoft to bring their pricing strategy in line with Apple, the fact is that people will always pay for superior software, which Microsoft Office is.

IT Crisis Management

Management Strategy of IT

Useful documents for strategic planning:






Featured Articles

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
Prev Next

Windows 8.1 – Helpful tips to improve yo…

The new Windows 8.1 looks very similar to Windows 8 but Microsoft have took note of some of the complaints users were having when using Windows 8 by improving the...

Read more

Cloud and Mobile Synergy

The focus on migrating to cloud based systems and infrastructure tends to revolve around the facilitation of existing business operations at lower cost, but migrating to the cloud actually offers...

Read more

Changing your office layout: The 5 essen…

Perhaps you're changing office. Or, your current location is in serious need of a makeover. Regardless of your situation, if you're thinking of changing your office layout, then now is...

Read more

My Budget Planning

Everyone knows how important it is to keep a track of the money that they spend, and this is equally important in both personal and business life. When it comes to...

Read more

Office 365 continues to step up its game

Office 365 continues to step up its game

In the battle of the cloud productivity suites, Microsoft brings its 'A' Game Microsoft has taken yet another step to ensure that it remains competitive in the productivity space by introducing...

Read more

Meet our new cyber-security standards

Meet our new cyber-security standards

Meet our new cyber-security standards or we won't do business with you, says government The UK government is introducing a new cyber-security kitemark and anyone who wants to do business with...

Read more

4.6 million Snapchat usernames and phone…

4.6 million Snapchat usernames and phone numbers hacked

Hackers have scraped 4.6 million usernames and phone numbers from Snapchat accounts. Hackers have exploited a vulnerability within the Snapchat app, stolen millions of phone numbers and then posted on snapchatdb.info...

Read more

The must-ask questions when choosing you…

Online backup comes in all shapes and sizes. From premium products, which ensure your data is properly protected, right through to ineffective fixes. Business owners need to know what to...

Read more

How to get cool IT systems for your busi…

The Telegraph recently compiled a list of the top 10 offices in the UK, which can be seen here. Some of them look like lots of fun, like a giant...

Read more

IT Considerations For Your Next Office M…

Contending with the challenges of maintaining and adapting the IT for an evolving business can be a headache.  Moving offices can be one of the most stressful times for a...

Read more

My Internet down, what should I do?

Questions to ask Is the outage affecting the whole company? Can you browse to your ISP on your mobile device to check their status board? Do you have your ISP's details? Has the internet...

Read more

The rise of intelligence-based IT securi…

The rise of intelligence-based IT security

Can businesses use big data to win the cat-and-mouse game against cyber-criminals? The use of big data has risen in recent years - all kinds of businesses are harnessing the power...

Read more

Security worries causing companies to st…

Security worries causing companies to stall over consolidation plans

Safety concerns forming a barrier between businesses and their data consolidation efforts There's little doubt that the consolidation of data is becoming integral to the success of the modern business. The...

Read more

Microsoft helps Office 365 partners with…

Microsoft helps Office 365 partners with new admin tools

Updated administration features set to make life easier for Microsoft's Office 365 resellers The jobs of Microsoft's Office 365 partners are set to get a whole lot easier in the coming...

Read more

Start using Facebook- Free eBook to help…

Facebook is an amazing way to keep in touch with people and can even help find people you thought you'd never see again. I have managed to find people from...

Read more

Sage Line 50 FAQs

Sage Line 50 FAQs

For people who use Sage Line 50 as their accounts software, sometimes you can get a bit stuck and need a bit of help. We have compiled a list of...

Read more

Step-by-step Guide to Improve your PC's …

Have you got a slow PC? Help is at hand. By following these tips, you can give your computer a spring clean and get it back up to speed. It doesn’t...

Read more

BYOD security: know what you are protect…

BYOD security: know what you are protecting

Bring your own device is big in business but where should the security focus be placed? The buzz about bring your own device (BYOD) doesn't really exist anymore, and not because...

Read more